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July 31, 2021

Evolution of family farms and farmers markets with Market Wagon CEO Nick Carter

Indiana family farms have been under pressure to "Go big or get out," as our guest Nick Carter puts it. His company, Market Wagon, helps family farms reach customers via the Internet.

A bushel of challenges have confronted family farmers in recent decades. At the same time, farmers mаrkets have sprouted up in towns and neighborhoods across Indiana, the popularity of their "buy local" appeal undeniable.

Nick Carter, 38, is knee-deep in both family farms and farmers markets. He grew up on a multi-generational family farm near Russiaville; today, he lives with his wife and three young children on a farm in Marion County.

Nick CarterNick, who will be Nelson's guest, is the CEO and co-founder of Market Wagon, a rapidly-growing, Indianapolis-based business that creates online farmers markets. The enterprise, which has created web-based farmers markets in more than 25 cities across 14 states, enables consumers to browse and buy online from growers and vendors in their region.

The rapid growth of Market Wagon has generated a flurry of media interest in the business. In interviews with the press, Nick has noted that, beginning during the 1970s and '80s, family farmers increasingly faced pressures to sell to corporations or consolidate. In other words, "Get big or get out," as Nick has summed up the dilemma faced by family farmers.

He told the Indianapolis Business Journal - which last month listed him among its 40 Under 40 roster of emerging young leaders - that his grandfather built the farm where he grew up. But his family's farming roots stretch even deeper: Six generations of his ancestors have farmed in the Howard County area.

During our show, Nick will discuss how the industrialization of farming has changed the ways that consumers purchase food.

Market Wagon logoHe also will talk about the importance of locally grown food, which has motivated so many communities to establish farmers markets. In central Indiana, they include the Carmel Farmers Market, Broad Ripple Farmers Market, Garfield Park Farmers Market and the Original Farmers Market near Indianapolis City Market downtown.

"I think consumers are hungry to know where their food is coming from and how it's produced," Nick told Winsight Grocery Business, an online magazine that covers grocery retailers.

He has emphasized that Market Wagon isn't a competitor of farmers markets, but instead augments them by providing online access to consumers who are unable for a range of reasons - from proximity to schedule conflicts - to shop at a local farmers market.

Asked by the IBJ how he enjoys spending his downtime, Nick replied that farming is his refuge:

"When you spend your day in meetings, working on financial forecasts and meeting with investors, there is something therapeutic about shoveling manure out of a chicken coop, or weeding a garden bed, or picking sweet corn."

 

 

Questions about our organizational structure?

Hoosier History Live is a small, independent production group and is run as a small business. We have had a lot of challenges over the years because we do things well and also ask for money to support our work. We have kept the ship afloat, although it has been difficult. We intend to hold on to our unique media voice. Furthermore, we believe we are the only live talk show with call-in about a state's history. 

Think of us as a small newspaper, except that we are multi-platform. In addition to a live radio show, we offer podcasts, social media, weekly newsletter and a detailed website with an extensive, searchable archive. And think of how many media outlets are shrinking or disappearing!

This means that we sell sponsorship, which includes logos and links, as well as voiced credits in the live show and in podcasts. For individual contributors, this means helping to support the performers, researchers and editors who work so hard each week. Financial support also helps to pay for our website, newsletter, computer storage, and other tech costs. Any of this can be discussed with our producer; she can be contacted at molly@hoosierhistorylive.org.

But our biggest asset is labor; the very bright and talented people who work on the project. All of our team has a passion for doing things well.

Copyright 2021

 

What people are saying about Hoosier History Live

 

"... an intelligent, well-researched program..."

"I’ve loved listening to Hoosier History Live during the pandemic as an intelligent, well-researched program to escape the news for an hour."

-Lee Little, JD, MLS, Research Librarian, Indiana University

 

"...'Live' - and 'Lively' as well..."

"Hoosier History really is 'Live' - and 'Lively' as well. The program brings to new audiences the delight and wisdom that comes with knowing more of our past and our connections as Hoosiers."

James H. Madison, Emeritus History Professor, Indiana University

 

"... a compelling and engaging media project..."

"Molly Head and Nelson Price are Indiana-based visionaries who have created a compelling and engaging media project with Hoosier History Live. Podcasts, website, enewsletter, and live call-in radio show; it’s all there!"

- Keira Amstutz, President and CEO, Indiana Humanities

 

"...a great way to represent what I do..."

"I have thoroughly enjoyed my experiences with Nelson Price and the Hoosier History Live team. I feel being on the show was a great way to represent what I do with motorsports history. I am particularly excited by the show's new distribution through a podcast and making it accessible live through the Web.”

-Mark Dill, owner, FirstSuperSpeedway.com


"...great value to sponsors..."

"Hoosier History Live has amassed a vast library of content over the years, both with the show audio and newsletter material. I believe that the Hoosier History Live content has great value to sponsors and advertisers via widespread online distribution. Nowhere else do you find the fresh new material each week, the depth of stories, the richness of detail, and the long-term consistency."

- John McDonald, CEO, ClearObject in Fishers, Indiana, Inc. Magazine’s fastest-growing IT company in Indiana for 2014, 2015, 2016 and 2017.

 

"...best Americana-themed show..."

"Hoosier History Live is the best Americana-themed show anywhere on radio!"

- John Guerrasio, former IRT actor

 

"...always a great show"

“Hoosier History Live is always a great show.  We did a small  sponsorship as a gesture of support, and I didn’t think a little history show would have much impact. But many people mentioned to me that they had heard our credit on the radio.”

G.B. Landrigan, Realtor, Certified Residential Specialist 

 

"I love the podcasts..."

"I love the podcasts! I work on Saturdays and cannot always hear the live broadcasts. Sometimes I also like to listen a second time."

- Terri Gorney, Fort Wayne listener

 

"...fun and interesting..."

"Hoosier History Live is a fun and interesting way to learn about the heart and soul of Indiana. No boring classes or books here! The production team does an outstanding job."

Judy O'Bannon, civic leader and public broadcasting producer

 

"...does more to promote Indiana history..."

"Hoosier History Live does more to promote Indiana history than does any single source."

Andrea Neal, Indianapolis author and educator

"...infuses joy into the pursuit of history..."

"Nelson Price, more than anyone I know, infuses joy into the pursuit of history. And that joy rings out loud and clear on the radio show, Hoosier History Live."

Marsh Davis, President, Indiana Landmarks

"...enthusiastic, curious and knowledgeable..."

 "Hoosier History Live is a perfect place to consider and reconsider history ... not just what happened in the past, but what it may mean in the present. Nelson Price is the perfect host: enthusiastic, curious and knowledgeable. Tune in to Hoosier History Live and be prepared to be surprised."

James Still, playwright in residence, Indiana Repertory Theatre

 

"...a great way to learn more about history..."

"The links on the Friday Hoosier History Live enewsletter are a great way to learn more about history, and from a variety of sources."

Jill Ditmire, Omni Media Specialist

"...I want to call in!..

"No, I haven't heard of another call-in talk radio show about history. Our airwaves are now full of the worst vitriol! Give me the phone number for the show. I want to call in!"

Ken Burns, speaking at a preview of his film "The War" at Indianapolis Hebrew Congregation, April 18, 2007

"...interactive, more entertaining and more 'relevant'..."

"As museums and educational institutions scramble to make their offerings more interactive, more entertaining and more 'relevant', Hoosier History Live seems to have mastered that formula."

Glynis Worley, rural Bartholomew County listener

 

Podcast Listening 101: The Basics

With voice searching on Google, it's incredibly easy to listen to Hoosier History Live podcasts.

We still broadcast live every Saturday on WICR 88.7, but more and more of our listeners are getting their Hoosier History Live shows by podcast - and it's easier than ever!

It's really this simple: If you have a smartphone, go to the Google search engine, click on the microphone button, and say "Hoosier History Live podcasts." Or if you don’t use the microphone, type in the words "Hoosier History Live podcasts" at the Google search bar.You'll immediately get a list of recent shows to choose from. Click on one of them - and let the listening begin!

If you have a preferred podcast provider like Apple Podcasts or Stitcher, you can use their search function to call up Hoosier History Live as well. When you see our yellow Hoosier History Live logo, just click on the episode you want to listen to. 

And don't forget to share! You can post links to our podcast on your social media page or send them by email or text. 

 

 

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